We’d be happy to answer any questions you have regarding Finch Media. Please feel free to contact us at:
PR Firm Principal
Kylie McMullan is the principal at Finch Media. Her background in public relations and marketing is informed by comprehensive experience both client side with Johnson & Johnson and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, Bootlegger, and Sandman Hotels.
Kylie also teaches Public Relations for Simon Fraser University and Marketing for BCIT and is the co-author of the first Canadian-based public relations textbook, Canadian PR for the Real World.
Kylie has a Post-Graduate Certificate in Public Relations from Humber College, a Masters of Business Administration from Simon Fraser University and an Advanced Project Management Certificate from Stanford University. She is currently completing her PhD in Industrial Management and Economics from KTH Royal Institute in Stockholm, Sweden.
Kylie was nominated as a YWCA Woman of Distinction in the Business and Professions and as one of Business in Vancouver’s Top forty under 40 category.
PR Firm Managing Director
Julia has more than 15 years of hands-on experience in the communications field. With a background in journalism, she provides guidance in many areas, including key message development, issues management, strategy and planning, speech writing, media and blogger relations, website management, video work and writing and editing for publication.
Julia’s experience includes working at one of Western Canada’s leading PR firms, Johnson & Johnson, an up-and-coming biopharmaceutical company, the Vancouver Board of Trade and a local publishing house.
A notable time in Julia’s career involved crisis communications work relating to the international Ebola humanitarian crisis. When she is not working, Julia enjoys spending time with her husband and three young children.
A passion for helping people share stories led Adam to public relations after starting his career in finance and health regulation. With more than 10 years experience as a writer and communications professional, Adam has collaborated on diverse projects that include national public relations campaigns, online marketing, social media campaigns, non-profit fundraising and membership engagement.
A sample of clients benefiting from his expertise includes: Tourism Harrison Hot Springs, Tourism Abbotsford, Planned Lifetime Advocacy Network (PLAN), the Canadian Tourism Commission, Starbucks, and Rize Properties. Adam is passionate about volunteerism and regularly contributes his time to local charities such as: Free Portrait Vancouver, Out on Screen, the Vancouver International Film Festival and the Children’s Wish Foundation.
While completing his MA at one of the UK’s top universities, Adam was internationally recognized for his substantive writings on multiculturalism and its implications for integration, citizenship and political identity. Adam also completed a Certificate in Public Relations at Simon Fraser University in Vancouver.
Krystal has almost 10 years of experience working in communications, with the last five years spent specializing in public relations and social media strategy. She completed her Certificate in Public Relations from SFU in 2014 in addition to her BA, also from SFU.
Over the years, she’s had the chance to work across a range of different industries both in-house for companies like the Vancouver Canucks and Seaspan Ship Management, and agency-side, with clients including Science World, Famoso Neapolitan Pizzeria, Smash + Tess, and Crocodile Baby Store. Krystal’s passion lies in working with local and socially-responsible businesses to help tell their stories.
When she’s not working, Krystal enjoys spending as much time as she can outdoors with her husband and two young children.
Based in Toronto, Kelvin McDermott is a skilled written and verbal communicator with experience executing social, experiential, and public relations campaigns for some of North America’s most recognized brands, including Cadillac, Air Canada, and Pandora Jewellery.
Kelvin is an alumnus of Humber College’s postgraduate public relations program, which is one of the top vocational PR programs in Canada. He is an avid pub trivia player and possesses encyclopedic knowledge of popular culture.
The Story Behind our Name
Many people ask why we chose the name Finch Media for our public relations agency. The reason is that while finches might be small and unassuming, they are mighty. Finches have beautiful and often elaborate songs that they share as a way to tell each other stories. Finches are also adaptable, which is why Charles Darwin studies them to develop his theory of evolution.
Our agency may be small but we are skilled communicators and story-tellers and highly adaptable, able to pivot quickly and effectively to serve our clients needs.
The Finch Media Creates Grant
Passionate about the arts and community, in 2018, Finch Media created the Finch Media Creates grant that supports emerging artists and creators from BIPOC communities. In 2019, the grant supported the Scarborough Episodic Directing Program, which has the mandate of providing paid shadowing opportunities for two Black, Indigenous and people of colour (BIPOC) directors on the critically-acclaimed CBC show In the Making. In 2020, the grant is supporting a COVID-19 relief fund for BIPOC artists based in BC.
At Finch Media PR firm, we are committed to giving back to the community we call home. We proudly support community initiatives that champion youth, women, and the arts, such as:
– Covenant House Vancouver
– The United Way
– The Vancouver Art Gallery
– The YWCA
Finch Media was also proud to produce the short documentary “World Famous Gopher Hole Museum”, which premiered at the Toronto International Film Festival, screened at the Vancouver International Film Festival, and was nominated for a Canadian Screen Award.
At Finch Media, we are a values-driven organization and this extends to the clients we choose to work with. We want to tell stories about great companies doing great things to make the world better, not spinning. This means, we carefully screen any clients who request our services to ensure that they are aligned with our core principles of inclusivity, sustainability, and good corporate stewardship.
A Few Of Our Great Clients
Consumer Packaged Goods:
Petcurean Pet Food
Saul’s Good Gifts
Johnson & Johnson
Specialists of BC
Quark Venture Inc
Fashion & Beauty:
Built for this Baby
Destination Auto Group
Vancouver School Board
VSB Summer School
Vancouver Learning Network
Quiet Ghost Productions
Marketing Mavens Collective