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The Vancouver School Board asked Finch Media to help them raise awareness and increase registrations for their summer school, online school, and adult education programs.
Finch Media has worked with the Vancouver School Board (VSB) over several years helping to increase their marketing and advertising impact and promoting their online education and summer school programs. Our projects with VSB have included conducting a market research campaign to ascertain student satisfaction with the annual summer school program; on-going execution of three separate marketing and communications plans that included social media, radio, transit and print ads, in order to increase enrolment in VSB programs; as well as marketing material creation including graphic design, ad copy, digital media ad creation and media relations materials. Finch Media also interviewed current and former students in the Adult Education program in order to craft stories of their experience. These stories were then highlighted on the VSB Adult Education website and on social media driving awareness and engagement.