Destination Auto Group

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The Ask

Destination Auto Group was looking to increase awareness about their unique partnership with Erin McLeod, Canadian Women’s Soccer Olympic Medalist.


Finch Media partnered with Destination Auto Group on a media relations campaign surrounding their sponsorship of Erin McLeod. As part of their support for Erin, Destination Auto Group partnered with the West Van Soccer Club to create a youth soccer program on the Squamish Nation reserve in North Vancouver. Twice a week, Erin coached these youth offering an opportunity to participate in a sport that they did not have access to previously, as well as teaching them that with determination they can live healthy, successful and active lives. Finch Media conducted a media relations campaign to share this feel-good story and achieved coverage on Global Morning News, CKNW’s Simi Sara Show, and numerous online publications.