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The Ask: Media Relations and Influencer Marketing
Petcurean, a premium pet food company, asked Finch Media to help increase their media exposure and develop strategic relationships with key influencers in the pet food category.
PR Agency Results
Through media and influencer relations, Finch Media has been able to increase Petcurean’s exposure by securing hundreds of thousands of media impressions.
One key component of this campaign involved Finch Media raising the profile of one of Petcurean’s senior pet nutritionists, positioning her as an industry leader and expert in her field.
This campaign resulted in coverage on CKNW’s Simi Sara Show, CKNW’s Charles Alder Show, CBC Radio Toronto, Global News National, as well as other online publications.